Keywords Are Not Important in SEO

by JoLynn on Sunday, November 23rd, 2008 | 5,281 Comments

Did that make you spit your coffee all over your computer screen?
I nearly did it when someone said that to me.

I actually had a friend of mine (who has recently gotten into SEO, attended several seminars and therefore is truly enlightened), tell me he learned in a seminar recently that keywords aren’t important in SEO.

Yes, I was floored too.

Keywords are a driving force behind how indexing and relevance happens on the Internet. Too many or too few and you’re not relevant or you’re in the territory of being spammy…but they are super-uber important.

I love it when I use Google’s Keyword Tool for research – although I still like Wordtracker’s lateral feature for helping pull out those long tail keywords. Anyone use SpyFu or Keyword Spy? Those are kinda cool for affiliate marketing purposes.

After I finished recovering from nearly passing my coffee through my nose, I started quizzing my friend and it turns out he meant Meta Tags NOT keywords…sheesh I love my buddies…..

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